The Boost Podcast

In this episode of The Boost, host Greg Rollett sits down with Jeremy Aaronson, Chief Revenue Officer at Upsellit.com, to uncover the biggest opportunities for e-commerce brands to increase their conversions and boost revenue in 2024.

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In this episode of The Boost, host Greg Rollett sits down with Tye DeGrange, founder of Round Barn Labs, to explore the biggest trends shaping affiliate and publisher marketing in 2025, from Google’s algorithm changes to AI-driven strategies and traffic diversification. Packed with actionable insights, this discussion helps publishers and marketers adapt to shifting consumer trust, leverage AI for efficiency, and future-proof their businesses in a rapidly evolving digital landscape.

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In this episode of The Boost, host Greg Rollett talks with Eric Schechter, cofounder of GiddyUp and President of Grommet, about the launch of Grommet’s groundbreaking affiliate program designed to prioritize publishers. They discuss how curated product selections, high commission payouts, and trust-driven partnerships are redefining affiliate marketing, offering publishers new ways to maximize revenue while aligning with quality brands and engaged audiences.

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Greg Rollet chats with Jessica Seib, an experienced commerce consultant and former BuzzFeed and Rolling Stone lead on the evolving world of content and commerce. Dive into Jessica's journey in traditional media, insights on affiliate marketing, social platforms, and balancing editorial integrity with brand partnerships.

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Join Greg as he chats with Elisabeth Chambry, Director of Commerce at InsideHook about strategies like social whitelisting are driving incredible ROI, including campaigns with up to 5x returns. Elisabeth shares how InsideHook builds authentic partnerships, aligns with brands, and turns content into revenue-drivers.

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On this episode of The Boost, Greg dive's into the evolving world of affiliate marketing with John Nardolilli from FlexOffers. With decades of experience, John shares how performance-based marketing empowers brands—especially smaller ones—to scale efficiently by leveraging publisher expertise.

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In this episode of The Boost, Greg Rollett sits down with Barret Wertz, Commerce Editorial Director at The New York Post, to uncover the secrets behind their digital revenue success. From leveraging celebrity-driven content to mastering SEO and tapping into seasonal trends, Barret shares how the Post balances editorial integrity with revenue goals.

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In this episode of The Boost, host Greg Rollett sits down with Paresh Vadavia, a leading voice in affiliate marketing and Partner at Gen3 Marketing, to uncover the secrets to building meaningful connections, fostering long-term partnerships, and thriving in a competitive industry. With nearly two decades of experience, Paresh shares invaluable insights on how he scaled Gen3 Marketing into a global powerhouse with over 500 managed programs and 200 employees worldwide.

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In this episode of The Boost, host Greg Rollett sits down with Jeremy Aaronson, Chief Revenue Officer at Upsellit.com, to uncover the biggest opportunities for e-commerce brands to increase their conversions and boost revenue in 2024.

LISTEN NOW

In this episode of The Boost, host Greg Rollett sits down with Tye DeGrange, founder of Round Barn Labs, to explore the biggest trends shaping affiliate and publisher marketing in 2025, from Google’s algorithm changes to AI-driven strategies and traffic diversification. Packed with actionable insights, this discussion helps publishers and marketers adapt to shifting consumer trust, leverage AI for efficiency, and future-proof their businesses in a rapidly evolving digital landscape.

LISTEN NOW

In this episode of The Boost, host Greg Rollett talks with Eric Schechter, cofounder of GiddyUp and President of Grommet, about the launch of Grommet’s groundbreaking affiliate program designed to prioritize publishers. They discuss how curated product selections, high commission payouts, and trust-driven partnerships are redefining affiliate marketing, offering publishers new ways to maximize revenue while aligning with quality brands and engaged audiences.

LISTEN NOW