Blogs
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Digital marketing has come a long way from the early days of the Internet, and artificial intelligence (AI) is ushering the industry into a new era. -
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Pinterest is a treasure trove of more than 450 million prospects, yet many brands aren't using it as part of their digital marketing strategy. -
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Newsletters are the unsung heroes of digital marketing. Businesses have been using them for ages, but you might not realize the revolution they've undergone in the past year. -
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Marketers need a unique approach to get clicks for ads on social media. As the founder of The Social Savannah - one of the top five most popular TikTok creative exchange partners in North America... -
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LinkedIn is your own personal TED Talk stage, your chance to show off your skills and build your brand. Think of it like this: back in the day... -
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Joshua Lee, founder and CEO of StandOut Authority, knows marketers are tired of mass messaging, overly-promotional content, fake news, and selling. -
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Running a successful Google PPC campaign can be tricky and so Justin Rondeau from InvisiblePPC has shared the top eight mistakes that can hurt your Google PPC campaigns. By avoiding these pitfalls... -
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Over two million merchants are now using Shopify as their store site, which has made Shopify the third-largest e-commerce retailer after Amazon and eBay. The Shopify platform and its ecosystem of app -
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Melíssa Harden, VP -Search Intelligence at Digitas shares insights on the impact of the latest update to the Site Reputation Abuse policy and what it means for Content Commerce. -
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The most critical part of your sales copy is your hook. It compels your reader to pay attention. If you can't capture the reader's attention, the sale will be lost. At Merchant Mastery, we say... -
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The battle for consumer attention is fierce in today's fast-paced, digital-first world. Brands are seeking efficient ways to cut through the noise -
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For successful affiliates and content creators, leveraging multiple platforms is essential to build and sustain vibrant communities. However, ensuring content translates well across channels... -
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It’s easy enough for anyone with a Shopify page to set a goal of trying to scale things up and boost their sales. But not everyone knows the best place to start to make this happen, even with the best -
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Technologies like artificial intelligence (AI) are transforming the affiliate marketing landscape, and it's important not to be left behind. -
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Some marketers mistakenly believe that large numbers are all you need to build a solid lead-generation strategy. In reality, the quantity of leads usually isn't the best... -
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Google and the Implications of Generative Search Google is everyone's number one traffic source, and Vivek says that's unlikely to change. While click-through rates may be down, the growing volume of ... -
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Real Influence, Real Sales Growth Consumers, especially Gen Z and Millennials, trust their peers' opinions and value their content more than ever. Creators are becoming an increasingly vital part of t ... -
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1. ChatGPT ChatGPT is likely the foundation of your AI-based marketing efforts, but you need prompts that help avoid generic, boring language. Alicia explains that you need to train ChatGPT to produce ... -
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Savannah explains that you. need a steady stream of new content each week to avoid ad fatigue, which sets in quickly. The keys to producing consistent, high-quality content include video editing tools ... -
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Maximize Networking Opportunities 1. Utilize the Affiliate Summit Event App We’ve said it before and we’ll say it again, if you have not downloaded the event app, DO IT NOW! (You are missing o ... -
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The 4 Pillars of Affiliate Marketing Success Adam explains that the outcome of your affiliate marketing boils down to 4 key principles: A desire for your affiliates to make money, not resentment when ... -
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Spreading the Word About Partnerships One of the challenges of getting businesses to sign up for affiliate programs is knowing how to talk about them. The first step is to find the decision-makers who ... -
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Finding the Right Tech Solutions Identifying and implementing tools can make an enormous difference in a publisher's success, but what those tools look like can differ significantly from one organizat ... -
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The Secrets to Dotdash Meredith's Success In 2021, Dotdash, a small company based in New York, acquired Iowa-based Meredith, instantly increasing its workforce by around 4,000 people. It's now the lar ... -
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You’re in a new city, you might be jet-lagged, and you can’t for the life of you think of a place to take your clients to eat after a long day of networking. Don’t worry—we’ve got you covered.