AM Days @ ASW

TITLE:
Advertiser's Crash Course in Affiliate Marketing

DATE & TIME:
February 3, 2025, 9am - 11:30am

INSTRUCTOR:
Geno Prussakov, Affiliate Marketing Manager/OPM, AM Navigator

TARGET AUDIENCE:
Advertisers/Merchants, Affiliate Managers, Independent Consultants

EXPERIENCE LEVEL:
Beginner to Intermediate

DESCRIPTION:
Thousands of businesses – including most of the Internet Retailers' Top 500 list – have affiliate marketing programs in place. For some, affiliates generate as much as 60% of their revenue, while others struggle to make their affiliate programs work… Whether you are looking for sales, leads, phone calls, or any other kind of performance, affiliate marketing program can be a powerful tool, if managed right. In this interactive workshop, Geno Prussakov will provide a "true crash course" for developing an affiliate program that works. Geno will walk you through all the key areas of setting up and managing an affiliate marketing program, helping your business make the most of affiliate marketing.

TAKEAWAYS:
Having studied the basics of affiliate onboarding, activation, compliance policing, communication, and program optimization, each attendee will walk away with all the tools and knowledge necessary to make their affiliate program a success.

TITLE:
Maximizing Affiliate Diversity & Revenue Through Outreach & Optimization

DATE & TIME:
February 3, 2025, 12pm - 2:30pm 

INSTRUCTORS:
Stephanie Robbins, Director, Affiliate Practice, Right Side Up Agency

TARGET AUDIENCE:
Advertisers/Merchants, Affiliate Managers, Independent Consultants

EXPERIENCE LEVEL:
Intermediate to Advanced

DESCRIPTION:
Ready to build a resilient and profitable affiliate program? With 81% of brands running affiliate programs, attracting and retaining affiliates who not only boost revenue but also enhance brand awareness and uphold your values can be daunting. In this workshop, Stephanie Robbins will teach you effective strategies and tactics for identifying high-performing affiliates across various categories, from traditional affiliates such as product review sites to prominent media publishers and influencers. Discover how to diversify your affiliates and optimize those partnerships to stay competitive and adaptable amidst evolving algorithms, changing marketplaces, and shifting consumer preferences. This workshop caters to existing programs that have slowed in growth as well as new affiliate programs looking for new and incremental revenue growth.

TAKEAWAYS:
At the end of this workshop, you will have the tools and strategies to identify the right blend of affiliates for your program, to outsmart your competitors with sustainable affiliate outreach, and to retain and optimize your affiliate partnerships.

AM Days is a series of 2 hour workshops on affiliate marketing that take place during Affiliate Summit West. The workshops are designed for affiliate managers, advertisers or brands OPMs or ecommerce store owners.

• Workshop 1: Advertiser's Crash Course in Affiliate Marketing (with Geno Prussakov)  

• Workshop 2: Maximizing Affiliate Diversity & Revenue Through Outreach & Optimization (with Stephanie Robbins)

You can do that no problem - in fact we encourage it! You can purchase your AM Days ticket in addition to your ASW ticket here. 

AM Days will be taking place at Caesars Forum in Las Vegas. AM Days will take place on February 3, 2025 at Affiliate Summit West.

You can transfer your AM Days workshop to someone else up to 2 weeks before ASW25. 

Please email us the full name, job title and email address of who you would like to transfer your ticket to at support@affiliatesummit.com. 

You can indeed! Reach out to one of the team at  support@affiliatesummit.com and they will sort this out for you.