Alberto Benarroch, Growth Marketing Director at Super.com, sets the record straight ahead by debunking the myth that successful affiliate channel management requires only one or two hours a week. In his insights, Benarroch emphasizes the necessity of truly understanding publishers and the pivotal role of maintaining strong relationships with them. From an advertiser's standpoint, he advises against viewing the affiliate channel as a singular entity, stressing the presence of various channels and publishers, each contributing distinct values. Benarroch's perspective reinforces the dynamic nature of affiliate marketing and underscores the nuanced approach necessary for advertisers to thrive in this multifaceted landscape.