Jessica Seib, VP of Commerce at Rolling Stone, dispels the myth that "Traffic = money" in affiliate marketing. She explains that success isn't solely determined by high traffic volume but rather by the quality of traffic and strategic content that aligns with the audience's intent to convert. Jessica emphasizes the industry's efficiency and adaptability, challenging preconceptions about affiliate marketing beyond traditional influencers. Her advice to businesses is to view affiliate marketing as a valuable addition to their strategy, offering insights into consumer behavior and enhancing efficiency across channels. Jessica highlights the low risk and efficiency of the pay-to-play model, making affiliate marketing a crucial avenue for growth and revenue. Overall, she encourages businesses to understand and gradually invest in affiliate marketing for both brand and publisher benefits.