Justin Howes, Affiliate Marketing Consultant, debunks the myth that affiliate marketing is solely about cashback and coupons, sharing his insights ahead of an Affiliate Summit. In his perspective, Howes delves into the historical context, highlighting how coupons once carried high overhead costs that tarnished the industry's reputation. In his own approach, he steers clear of cashback and coupons, focusing on the significant role of content creators at the top of the sales funnel. His valuable advice includes conducting competitor research and seeking professional guidance to craft a successful strategy, emphasizing the diverse and dynamic opportunities within the affiliate marketing space beyond cashback and coupons.