Mathies Overtoom


Starting late 2015 Mathies Overtoom worked closely with Jelle Oskam to restructure the US affiliate program as well as to establish a global perspective on everything that touches affiliate marketing within adidas. Where the first challenge was to evangelize (and educate on) the focus on incremental value, today, their goal is to establish/deliver a progressive approach to affiliate marketing by putting solid data behind what incremental value is and by looking beyond last-click/touch opportunities to drive the growth. Prior to starting the projects at adidas, Mathies headed up paid search at the agency side (Nubis).