Brochures
The Lead Generation Business Growth Engine
Lead generation is a fast-growing component of the performance marketing ecosystem. According to Statista, global marketing investment in lead generation reached $3.3B in 2023, and the market is expected to continue expanding in the years ahead.
| Gain valuable insights into: ✅ Marketer Perceptions: Understand how experienced marketers view and utilize lead generation in today's market. ✅ Brand Strategies: Explore how top brands are implementing lead generation to maintain and grow their customer base. ✅ Vertical Analysis: Identify the strengths and weaknesses of the lead generation vertical and what to expect in the future. ✅ Data Management: Learn about the importance of building first-party data in a cookie-less world. ✅ Cost Management: Discover how brands are optimizing their marketing mix to counter rising media costs. ✅ Compliance Preparation: Gain insights into the upcoming TCPA changes and how they will impact lead generation starting January 2025. ✅ Networking Opportunities: Leverage industry events, especially Affiliate Summit events, to connect with leading solutions providers and learn best practices. |
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