Real Influence, Real Sales Growth

Consumers, especially Gen Z and Millennials, trust their peers' opinions and value their content more than ever. Creators are becoming an increasingly vital part of the social media experience, with 33% of users reporting that engagement with creators is one of their key social media activities. Creators have an authentic voice, fostering a sense of relatability that resonates with consumers. They can provide in-depth reviews and valuable insights from the perspective of real consumers who show how a product solved their problems, rather than just presenting the product in a traditional ad.

Creators can create a unique connection with their audience and deliver a diverse array of content that resonates with consumers at every stage of the sales funnel. They have the power to guide consumers seamlessly from awareness to purchase, fostering brand loyalty throughout the customer journey.

From Click to Conversion: Influence at Every Stage

   Awareness: A travel guide introduces a new product to her fans that makes sleeping     on the plane a breeze. This approach raises awareness of the new product while     generating curiosity within the affiliate’s audience.

    Interest: The affiliate creates a short video that invites her fans to come along on her     next travel adventure, showcasing how she uses the product and how it’s improved     the way she travels.

    Decision: As consumers evaluate their options to identify the best product, this travel     blogger produces an in-depth analysis of the top 5 travel sleep products she has used,     highlighting her top choice.

    Action: The blogger can strategically integrate affiliate links to her content, directing     her audience to trusted retailers. This approach allows her to earn commission and     streamline the customer experience at the same time.

A single blogger has the opportunity to leverage their social influence at every stage of the sales funnel with affiliate marketing. “I've seen organic user generated content take a brand from dying to triple-digit YoY growth. One creator's unpaid content featuring the product turned into overnight success.” said Sarang Fedge, CEO and Founder of Hypelinks. Consumers want the solution, but they need unfiltered, social proof to convince them.

Discover, Connect, & Scale for Success

Brands: Harness the power of affiliates and collaborate with them to drive brand awareness to sales.

Affiliates: Promote your favorite brands that fit your niche and educate your consumers by demonstrating how these products can help solve their problems.

Scale Your Brand & Affiliate Partnerships with Hypelinks

Step into the new era of affiliate marketing with Hypelinks, where discovering the right affiliates and brand partners is as easy as a few clicks. Our platform, built by Amazon experts, is designed to streamline your affiliate marketing strategy, offering enhanced benefits like performance-based search, extended attribution windows, and full-funnel performance reporting—powered by our integration with the Amazon Attribution API. Discover how Hypelinks can elevate your marketing game and unlock new levels of success.

Article By:

Allison O’Neil

Marketing & Affiliate Partnerships Manager at Hypelinks

Allison@Hypelinks.com

www.Hypelinks.com

Sources:

“Influencer Marketing Worldwide.” Statista, 18 Oct. 2023.

"Social Media Marketing in the United States." Statista, 9 April 2024.