Both Facebook and'Instagram''already supported a degree of e-commerce ' for example, Facebook has its'Marketplace'and will likely make a bigger push through'its Libra cryptocurrency initiative, while'Instagram allows users to buy products'featured in posts and ads. But the company's new tools go further, enabling businesses to create a full-fledged Facebook Shop.

CEO Mark Zuckerberg described this as a way to help businesses suffering in the wake of COVID-19, though he acknowledged it will not 'undo all the economic damage.'

He also suggested that this will remain useful after the pandemic: 'I do think we're going to continue living more of our lives online and doing more business online.'

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