After years of experience in retail and ecommerce, Cold Outreach Email Agency founder Andrew Sabbatino started his own firm to help entrepreneurs and founders 'take customers from zero to sold.'
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During 2021's Affiliate Summit East, Sabbatino shared his proven approach to helping clients generate upwards of $100,000 a month during the pandemic'using only one traffic source: cold email.
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You can do it too thanks to his roundup of cold email tips and tricks.
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It gets results! Sabbatino has helped clients generate as much as $1.2m organically'all through high ticket funnel and sales training.
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In an evolving landscape in which Facebook ads and iOS changes are compromising conversions and increasing CPCs, cold email can help you generate approximately 20 calls a week off of just 100 emails a day.
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The best part? It costs nothing.
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Other benefits of cold email? You can use it to.....
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• Reach ANYONE'including CEOs, CMPs, VPs, and local business owners

• Sell any service

• Get any job you want

• Find investors

• Get on podcasts

• Connect with influencers
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When you do connect with people, you'll get better response rates than you would with direct messaging.
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• Use Google Domains

• Set up a Google Workspace

• Connect to your favorite email automation tool (Sabbatino uses Lemlist.com)

• Warm up your inbox (Lemwarm is Sabbatino's go-to)

You can get leads with simple paid tools. Sabbatino recommends using Apollo.io, and outsourcing this task.

• Short and simple. "Complicated doesn't get opened."

• Ask a quick question about their business

• 'Create intrigue and move on.'

• No longer than 2 sentences

• Start with a 'customized compliment,' i.e., first name + compliment about lead

• Read it out loud 3 times: would you say it if you were meeting them in person?

• Remove all filler words (that, those, very, really, maybe, absolutely, definitely)

• If possible, refer to one of their case studies

• Casual and professional, like a conversation

Other elements of a strong email include:

• An angle, or 'hook,' to capture their attention

• A CTA

  • Sabbatino recommends using a one sentence case'study showing how you helped move a client from a current state to a desired state.

  • With cold email, the CTA is ALWAYS to get on a sales call.

• Adhere to a strict schedule for followup emails.

• Stop if you get no response after four followup emails.

• If you do get a response, abandon the automation and reach out personally.

Parting words from Sabbatino on the genius of cold email? While it may not be 'sexy,' it does work ' for one reason above all else. "People are always going to open their email."