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5 Steps to Launch and Crush a 24k High Ticket Cold Email Funnel
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After years of experience in retail and ecommerce, Cold Outreach Email Agency founder Andrew Sabbatino started his own firm to help entrepreneurs and founders 'take customers from zero to sold.'
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During 2021's Affiliate Summit East, Sabbatino shared his proven approach to helping clients generate upwards of $100,000 a month during the pandemic'using only one traffic source: cold email.
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You can do it too thanks to his roundup of cold email tips and tricks.
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It gets results! Sabbatino has helped clients generate as much as $1.2m organically'all through high ticket funnel and sales training.
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In an evolving landscape in which Facebook ads and iOS changes are compromising conversions and increasing CPCs, cold email can help you generate approximately 20 calls a week off of just 100 emails a day.
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The best part? It costs nothing.
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Other benefits of cold email? You can use it to.....
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Reach ANYONE'including CEOs, CMPs, VPs, and local business owners
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Sell any service
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Get any job you want
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Find investors
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Get on podcasts
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Connect with influencers
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When you do connect with people, you'll get better response rates than you would with direct messaging.
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1. Buy a domain and set up your emails
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Use Google Domains
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Set up a Google Workspace
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Connect to your favorite email automation tool (Sabbatino uses Lemlist.com)
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Warm up your inbox (Lemwarm is Sabbatino's go-to)
2. Find people to reach out to
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You can get leads with simple paid tools. Sabbatino recommends using Apollo.io, and outsourcing this task.
3. Write great subject lines
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Short and simple. "Complicated doesn't get opened."
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Ask a quick question about their business
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'Create intrigue and move on.'
4. Craft a strong first line
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No longer than 2 sentences
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Start with a 'customized compliment,' i.e., first name + compliment about lead
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Read it out loud 3 times: would you say it if you were meeting them in person?
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Remove all filler words (that, those, very, really, maybe, absolutely, definitely)
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If possible, refer to one of their case studies
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Casual and professional, like a conversation
Other elements of a strong email include:
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An angle, or 'hook,' to capture their attention
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A CTA
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Sabbatino recommends using a one sentence case'study showing how you helped move a client from a current state to a desired state.
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With cold email, the CTA is ALWAYS to get on a sales call.
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5. Structure your campaign
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Adhere to a strict schedule for followup emails.
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Stop if you get no response after four followup emails.
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If you do get a response, abandon the automation and reach out personally.
Parting words from Sabbatino on the genius of cold email? While it may not be 'sexy,' it does work ' for one reason above all else. "People are always going to open their email."