Facebook hit a massive 2.8 billion monthly active users at the end of 2020. More than 160 million businesses leverage the social networking giant on a monthly basis to communicate with their customers. And 93% of social media marketers in particular use paid Facebook ads in order to do it. Despite recent privacy changes, this trend isn't slowing down anytime soon.

If the pandemic taught us anything, it's that the world is constantly changing. Our approach to social media and Facebook marketing needs to be agile enough to change right along with it. With that in mind, there are three hacks in particular that you can use to maximize your return on investment when scaling Facebook ads in 2021 and beyond.

By far, one of the biggest ways to maximize your ROI when scaling Facebook ads in 2021 involves switching to unique funnels for particular segments of your target audience as soon as you're able to do so. A funnel is an ecosystem designed to maximize the CR, AOV and LTV of each customer.'

Funnels are simply the more profitable approach to Facebook ads, and with profitability comes scale. Not only do they give you the edge in competitive markets, but they also give you an advantage in terms of paid ads as well. This is because you can overbid your competition and get your ads in front of the right sets of eyes at the right time.

#2 Track Revenue, Not Just Conversions

Another great hack to maximize your ROI when scaling involves tracking your Facebook ads in a way that allows you to measure revenue, not just conversions. You can do this in a number of ways, including via Google Analytics with strategically-placed tracking pixels.

Regardless of how you choose to do it, the end result is clear. You get more actionable information than ever (like which elements of your campaign are working and which ones aren't). This means you can quickly double down on what's working and toss what isn't. Now you're in the habit of creating even more effective and scalable campaigns moving forward.'

#3 Overcome Objections, FAQs, and Build Excitement

Finally, you need to practice the fine art of the "Make Them Want" page. It operates a lot like a landing page, but it's optimized to give someone as much information as possible right up front. People buy when they feel confident, so you want to help them make the most informed buying decisions possible. You're not strictly selling - you're answering their questions and addressing their concerns. But you're doing so in a way that educates them about your product and that builds both excitement and anticipation.

If you're able to put all three of these things together, there's truly no limit to what your Facebook ad campaigns will be able to accomplish in 2021 and beyond.