Digital Marketing, Retail Banking & Segment
Yin Chieh has more than 9 years of credit card experience in Singapore, started on product management with OCBC Bank and HSBC before moving into digital marketing & acquisition the past 3 years. She has worked on multiple segments cards ranging from affluent, emerging affluent to mass. Notable projects include launching the first affluent card for a local bank. She started her career with MindShare across Malaysia and Singapore, handling both local and regional MNCs accounts including DBS, Nike, Guinness, Nestle, Loreal, Lufthansa Airlines and The Ascott.
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