As Founder and CEO of VigLink, Oliver Roup understands the power of native monetization like few others, and is passionate about powering content-driven commerce for companies like Microsoft, Yahoo, Reuters, Bonnier, Rodale and more. VigLink enables publishers to earn revenue automatically and at scale, directly through their own words. Prior to VigLink, Oliver served as a Director at Microsoft in charge of product for properties including XBOX Live Video Marketplace, Zune Marketplace, and MSN Entertainment. Oliver has also worked at Founders Fund, for Microsoft co-founder Paul Allen and at the BBC. He holds several patents, is an elected board member of the Performance Marketing Association and founding chair of the PMA’s Content Monetization Council. Oliver received his bachelor’s and master’s degrees in Computer Science from MIT and his MBA from the Harvard Business School. He lives in San Francisco and is a passionate cyclist and sailor.