As Founder and CEO of VigLink, Oliver Roup understands the power of native monetization like few others, and is passionate about powering content-driven commerce for companies like Reuters, Maxim, Women’s Health and more. Through advanced link technology, VigLink automatically enables publishers to earn revenue, at scale, directly through a publisher’s words. Prior to VigLink, Oliver served as a Director at Microsoft in charge of various media properties including XBOX Live Video Marketplace, Zune Marketplace, and MSN Entertainment. In addition to holding patents covering micro-transactions, media, and metadata, he is currently a board member of the Performance Marketing Association and chair of the PMA’s Content Monetization Council. Oliver received his bachelor’s and master’s degrees in Computer Science from MIT and his MBA from the Harvard Business School.