As Advertising Account Director, Melissa Fitzsimmons successfully manages one of the largest portfolios of lead generation and cost per action advertisers at Clickbooth, via their proprietary Performance Exchange. Her breadth of knowledge transcends multiple verticals in the CPA & CPL space including, but not limited to, insurance, nutraceutical, dating, gaming and debt/mortgage. With 8 years of tenure at Clickbooth, she has successfully delivered proactive account management to hundreds of advertisers. An inimitable force within the industry, Melissa uses real time and value based traffic optimization techniques proprietary to Clickbooth’s Performance Exchange to scale each and every client long term. Melissa holds a double Masters in Business Administration and International Business from the University of Florida.
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