Lisa Picarille

Lisa Picarille is an online content strategist focusing on digital marketing, branding, and social media for companies in the performance marketing space. Previously, she was the Content Director for the PMA and taught Internet marketing classes for USF Online. An award-winning journalist, Lisa has headed the news departments of,, and Her work has appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld. Lisa was on the founding Board of Directors for the PMA and she has won awards as an advocate for performance marketing from LinkShare (2008), and Affiliate Summit (2011).

Affiliate Summit Pinnacle Award Winners