Jesse Lakes

As the former Global Product Manager for the iTunes Affiliate Program at Apple, and consultant to the Microsoft Store Affiliate Program, Geniuslink CEO Jesse Lakes has seen his fair share of “global” affiliate programs. What he’s seen is that these programs appear “global” from the outside, then tend to be made of up region specific storefronts under the surface, which can make global monetization a massive pain. Fortunately, he’s eager to share some lessons he’s learned around the “geo-fragmentation” debacle.