Jeff Unze

Jeff runs business development and is on the executive team for BorderXLab, creator of the Beyond Shopping Discovery app. A top e-commerce marketplace for global Chinese. His focus is bringing US and European e-commerce merchants to market in China and other emerging markets. Jeff has worked in the Chinese internet space since it’s beginnings in 1999. He headed ad sales and marketing for five years as Sr. Director of Sales and Marketing at SINA.com (NASDAQ: SINA). At SINA, he was instrumental in bringing clients such as Nike, and Johnson and Johnson into the online space in China. After Sina, Jeff co-founded, Lucky Pacific Networks, an Asian-focused performance media company that utilizes mobile, email, video, display and native ads to deliver value to its stable of clients including Redbox, Marina Bay Sands, Ipsos, GreatClips, Expedia and Groupon among others. Jeff is a frequent China ecommerce speaker, BWG contributor and China marketing expert.

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