Jade Bassett

After working in the industry for the last 5 years Jade has built up a range of knowledge and experience within the industry. At the end of 2016 Jade joined the Direct Line Group Affiliate programme as Senior Affiliates Consultant, managing 30+ products across Direct Line, Green Flag, Churchill and Privilege brands. In this role she not only manages the day to day of the programme but works on strategies, to develop and grow the channel in innovative and forward-thinking ways. Prior to working client side Jade worked her way through the ranks at Awin, working on clients such as EE and Shop Direct Group, and developing the Awin Voucher Window proposition.

Jade is currently focused on how the affiliate channel is evolving to become a more Partnership focused channel, and how 3rd party data can be used to target high value customers.

  • Company:Direct Line Group
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