Duane Forrester is the Vice President of Organic Search Operations, overseeing SEO work, content and social media. Prior to moving to Bruce Clay, Inc., Duane was a Sr. Product Manager with Bing’s Webmaster Program and the inhouse SEM running the SEO program for MSN in the US & Americas earlier in his Microsoft career. He’s also the founding co-chair of SEMPO’s In-House SEM Committee, was formerly on the Board of Directors for SEMPO, founded the SEMPO Salary Survey and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers. He’s written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House’s websites.