Cindy Ballard

Cindy Ballard, a performance marketing industry veteran of more than a decade, is the Chief Operating Officer of Apogee. Cindy transitioned from affiliate to affiliate manager when she joined Greg Hoffman Consulting shortly after the founding of the agency. Today, Cindy works with Apogee clients designing monthly affiliate promotions for agency newsletters. She recruits for every client and is a true bridge between affiliate and client, answering questions and offering advice in both directions. Cindy provides site reviews and competitive analyses that provide clients with invaluable insights. Working with affiliates, Cindy educates on matters of compliance and best practices.