Co-Founder and Co-President of LinkConnector, Choots Humphries, has driven the performance marketing industry forward for two decades. He is uniquely suited to thrive in a digital world, bringing a superior record of leadership, entrepreneurship and performance marketing experience to LinkConnector. Choots has served as both advocate and architect in the development of LinkConnector’s custom tracking technologies, to fulfill the needs of thousands of worldwide brands. Choots is a thought leader in the performance marketing industry and beyond. He speaks at various digital marketing conferences, chairs a council group for the Performance Marketing Association and serves as a business leadership advisor for students at Kenan-Flagler Business School at UNC-Chapel Hill.