09:30 – What to Look at in the Customer Buying Path
– How can you upsell by better understanding your customers’ buying patterns?
– How do you put in better voucher codes?
Peter Dickenson, Founder & MD, Understand Digital
09:50 – Advanced Metrics & Data for the Performance Channel
Todd Crawford, VP Strategic Initiatives, Impact Radius
10:10 – 5 ways to have control on the traffic sent by meta networks
– Why are Meta networks important to deliver transperancy in the affiliate industry?
– How can Meta networks assure that the traffic is compliant with the merchants terms?
– How can you promote knowledge interchange in the industry?
Susana Laurentino, Head of Advertiser Development, YieldKit GmbH
10:30 – How adidas is Approaching Attribution for the Affiliate Channel
– Focus on the entire customer journey instead of the affiliate channel on its own
– Move away from last click attribution
– Reward every affiliate based on its historical performance
Jelle Oskam, Co-founder & Partner, Odyssey
Mathies Overtoom, Global Manager Affiliates, adidas
- VIP & Affiliate Passes Only
- Event:Affiliate Summit Europe 2018 – London
- Date:February 7, 2018
- Start Time: 9:30 am
- End Time:11:00 am
- Niche/Vertical:Affiliate, Attribution, measurement
- Location:Stream B