Track B: Measurement & Attribution (Session 1)

09:30 – What to Look at in the Customer Buying Path
– How can you upsell by better understanding your customers’ buying patterns?
– How do you put in better voucher codes?
Peter Dickenson, Founder & MD, Understand Digital

09:50 – Advanced Metrics & Data for the Performance Channel
Todd Crawford,
VP Strategic Initiatives, Impact Radius

10:10 – 5 ways to have control on the traffic sent by meta networks
– Why are Meta networks important to deliver transperancy in the affiliate industry?
– How can Meta networks assure that the traffic is compliant with the merchants terms?
– How can you promote knowledge interchange in the industry?
Susana Laurentino, Head of Advertiser Development, YieldKit GmbH

10:30 – How adidas is Approaching Attribution for the Affiliate Channel
– Focus on the entire customer journey instead of the affiliate channel on its own
– Move away from last click attribution
– Reward every affiliate based on its historical performance
Jelle Oskam, Co-founder & Partner, Odyssey
Mathies Overtoom,
Global Manager Affiliates, adidas


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