Moderated by Owen Hancock, Head of Strategy, Europe, CJ Affiliate by Conversant
10:00 – Customer or Transaction – What’s at the centre of your measurement?
– We’ve started measuring affiliate impact by customer rather than transaction – explain the methodology
– Affiliate is better than you think – sharing some lifetime value data, new customer data and offline impact data
– Data is useless without action – a few example of how you can work with this measurement to build strategies and change results
-Why there’s more to be gained through collaboration than lost in competition
Owen Hancock, Head of Strategy, Europe, CJ Affiliate by Conversant
10:15 – What to Look at in the Customer Buying Path
– How can you upsell by better understanding your customers’ buying patterns?
– How do you put in better voucher codes?
Peter Dickenson, Founder & MD, Understand Digital
10:35 – Advanced Metrics & Data for the Performance Channel
– Next generation data that affiliate marketers can use to help justify the value of the channel
-Emphasis on data often missing from traditional affiliate networks
– What types of data can brands leverage to take their affiliate marketing to the next level
Todd Crawford, VP Strategic Initiatives, Impact Radius
10:55 – 5 Ways to have control of the traffic sent by meta networks
– Why are Meta networks important to deliver transperancy in the affiliate industry?
– How can Meta networks assure that the traffic is compliant with the merchants terms?
– How can you promote knowledge interchange in the industry?
Susana Laurentino, Head of Advertiser Development, YieldKit GmbH
11:15 – How adidas is Approaching Attribution for the Affiliate Channel
– Focus on the entire customer journey instead of the affiliate channel on its own
– Move away from last click attribution
– Reward every affiliate based on its historical performance
Jelle Oskam, Co-founder & Partner, Odyssey
Mathies Overtoom, Global Manager Affiliates, adidas
- VIP & Affiliate Passes Only
- Event:Affiliate Summit Europe 2018 – London
- Date:February 7, 2018
- Start Time: 10:00 am
- End Time:11:45 am
- Niche/Vertical:Affiliate, Attribution, measurement
- Location:Stream B