Track B: Breaking your way into the global marketplace (Session 2)


11:30 – How to expand successfully in foreign countries
– How do you analyse an unknown market and develop a strategy?
– What are the practical considerations when setting up your business in a foreign region?
– Here exclusive stats on global sales cycles to apply to your business?
Wolfgang Winter, Team Leader Affiliate Marketing, xpose360

11:55 – 5 ways to build affiliate relationships for success globally
– Why is it essential to work with your affiliates as partners?
– Here first hand case studies on parnterships which have resulted in global success
– Can partnerships differ per vertical and region?
Amy Carabini, Senior Performance Marketing Manager, cleverbridge

12:20 – Panel Session: Making the leap onto the international playing field
– How do you identify the overseas opportunities available to you as an affiliate?
– Are the big gains to be made in untested markets? How does the way you run your business need to change?
– Can networks accurately advice you on the opportunities and risks?
James Little, Group Commercial Director, Topcashback
Lewis Sau Kwok Li
, Programmatic and Affiliate Marketing Specialist, Deliveroo