Track B: Attracting New Publishers (Session 3)

14:00 – Opening panel session: What do we mean when we talk about influence?
– Is the Affiliate Model Right for Influencer Marketing?
– Which influencers do you choose dependent on the size of the brand?
– There is a lack of research and a lack of shared opinion – Is influencer marketing affiliate marketing?
– How does the industry talk to influencers?
Helen Southgate, Managing Director, UK, Acceleration Partners

14:45 – 11 ways to get the most out of a merchant Affiliate Manager
– Are you looking to get more out of your relationship with merchants?
РLearn tips and tactics on the power of relationship building can increase commissions, earn you favour, and hook you up with free products to review. 
Dustin Howes, Affiliate Manager, WP Engine

15:10 Р7 ways to personalise content
Michelle Held,
Owner, MetroNY, LLC