Peter C. Marinello is the Director of the National Advertising Review Council’s (“NARC”) Electronic Retailing Self-Regulation Program (“ERSP”) and a Vice President of the Council of Better Business Buraeus, Inc. (“CBBB”#. Before joining ERSP in 2004, Peter had been the Associate Director at the National Advertising Division of the CBBB #”NAD”) since 2000 and a Senior Staff Attorney with NAD since 1993. Peter has written over 750 self-regulatory decisions on various topics involving traditional and direct response advertising. In the course of his work, Peter has addressed issues pertaining to new media, dietary supplements and nuclear energy, among others, and has spoken on behalf of NAD and ERSP at a number of trade conferences and seminars. He has also authored a number of articles regarding self-regulation in various trade publications. Peter is a graduate of St. John’s School of Law and has been a member of the New York State Bar since 1988.