Paul has over 10 years of experience in consumer software and online customer acquisition. He is the Co-Founder and COO of Inbound Call Experts (ICE), part of an all-star team dedicated to ensuring that its clients are monetizing their online traffic and getting the highest return on their marketing spend. Paul first engaged in online marketing in 2004 when the company helped launch a security software product into an already crowded market. The software evolved into an extremely robust consumer brand with tens of millions of users. The inbound sales effort was one of the key growth drivers of the business, driving new revenue through premium technical support services.