Since 2007, Joseph Hansen has founded and sold several e-commerce companies. He has extensive merchant and retail experience in the e-commerce space. Joseph has developed a focused, yet comprehensive, online marketing program for his companies including, but not limited to: search engine optimization, affiliate marketing, social media, conversion optimization, backend site automation, visitor retargeting, sequenced email campaigns, multi-site delineation, landing page customization for specified lead targeting, referral based partnerships with gift registries, blog review sites, banner ad networks, and national daily deal companies. He is the founder and current CEO of Evolved Group, an internet marketing business specializing in Marketplace Optimization (MPO) and e-commerce sales. He is also the managing partner of Elucent Capital, a venture capital firm based in Lehi, Utah.