MixRank CEO Ilya Lichtenstein has been involved in performance marketing since 2007. MixRank, the software company Ilya co-founded with backing from investors including Y Combinator and Mark Cuban, is the leading marketing intelligence solution for digital advertising, trusted by more than 11,000 marketing professionals. Before MixRank, Ilya founded Nexus Global, an innovative performance marketing company that pioneered the first campaign automation technology for social advertising. Ilya is a frequent blogger, speaker, and advisor to entrepreneurs as a mentor with 500 Startups, a premier early stage venture capital fund. Ilya studied Psychology at the University of Wisconsin-Madison.