Event description

Performance_Marketing_Summit_logo_250x150Produced by Affiliate Summit, Performance Marketing Summit is a 1-day conference series for digital marketers, that takes place in various cities, around the world.

Limited to just 100 attendees, the event agenda is packed with networking opportunities, and sessions covering: public relations, email marketing, social marketing, affiliate marketing, branding, SEO, landing page optimization. 

Attendee passes may be purchased for just $99 which also includes a luncheon and networking cocktail event.

Agenda


Performance Marketing Summit in San Francisco, CA is taking place September 15, 2015 at the San Francisco Marriott Fisherman’s Wharf.

Performance Marketing Summit is an Affiliate Summit event.

Check-in
Time: 10:00am – 11:00am
Room: Golden Gate Ballroom

Pick up your conference materials, grab some coffee and kick off your networking experience.


Opening Remarks
Time: 11:00am – 11:05am

  • Shawn Collins, Co-Founder, Affiliate Summit

Session 1: How to Get PR for Your Company
Time: 11:10am – 11:28am
Room: Golden Gate Ballroom

Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.

  • Murray Newlands, Founder, Due.com

Session 2: Working with Affiliate Email Marketers
Time: 11:30am – 11:48am
Room: Golden Gate Ballroom

Email is one of the most effective digital marketing tactics, but getting an offer to work for both mailers and the advertiser is tricky. This session will explain how to pull it off.

  • Francesco Fagnini, Senior Director of Business Development, Freedom Financial

Session 3: The New Rules of Engagement
Time: 11:50am – 12:08pm
Room: Golden Gate Ballroom

Humanize your marketing to reach an audience that has never been so connected. Through social listening and harnessing the principles of influence, create a powerful multi-channel communication plan.

  • Jackie Bates, Director of Marketing, LinkConnector

Networking Luncheon
Time: 12:10pm – 1:30pm
Room: Napa Ballroom (and Mendocino for extra seating)


Session 4: Optimizing Your Affiliate Program
Time: 1:30pm – 1:48pm
Room: Golden Gate Ballroom

A few little things often get overlooked when setting up and managing an affiliate program. Learn some tricks to optimizing your affiliate program to make your life easier.


Speed Networking
Time: 1:50pm – 2:38pm
Room: Golden Gate Ballroom

You’ll spend time with up to 15 people in a string of three-minute one-on-one meetings. When the time is up, your host will signal you to let you know it’s time to move on to the next quickie meeting. Then, you’ll have another whirlwind three-minute meeting with the next person, switch, another quick meeting, and so on.

  • Shawn Collins, Co-Founder, Affiliate Summit

Session 5: How to Get Your First 1000 Customers
Time: 2:40pm – 2:58pm
Room: Golden Gate Ballroom

Due.com has been hugely popular from the start. I will share the secrets to a successful product launch.

  • John Rampton, Founder, Due.com

Session 6: Increasing EPC’s Without Raising Affiliate Commissions
Time: 3:00pm – 3:18pm
Room: Golden Gate Ballroom

Increasing landing page conversion will increase affiliates’ payout without raising affiliate payouts. We will quickly review 5 landing page tests and understand key elements to test.

  • Beth Kirsch, Vice President, Bills.com

Session 7: Brand Queries As A Ranking Signal
Time: 3:20pm – 3:38pm
Room: Golden Gate Ballroom

In 2008, Google’s Eric Schmidt told us that the internet is fast becoming a “cesspool” where false information thrives. Brands are how you sort out the cesspool”. This session will focus on what makes a publisher a brand and how to avoid being pumped out with the garbage.

  • Jonah Stein, Founder, ItsTheROI

Closing Remarks
Time: 3:40pm – 3:55pm
Room: Golden Gate Ballroom

  • Shawn Collins, Co-Founder, Affiliate Summit

Networking Cocktail Party
Time: 4:00pm – 6:00pm
Location: Red Fin Lounge (located inside the Marriott)
Wrap up the end of the day with cocktails at while you network with fellow attendees. Drink tickets will be provided to you when you pick up your badge.

 

OTHER IMPORANT INFO

Read the Performance Marketing Summit Chicago 2015 recap.