Dr. Robert Cialdini

Robert CialdiniExtensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science and Practice, are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 1.5 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes!: 50 Scientifically Proven Ways to Be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists. Additionally, CEO Read lists Influence in their 100 Best Business Books of All Time.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini holds dual appointments at Arizona State University. He is a W.P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, where he has also been named Distinguished Graduate Research Professor.

Media coverage of Dr. Cialdini and his research include Dateline NBC, CNBC, CNN, ABC, Washington Post, New York Times, On Wall Street, Forbes Magazine, Chicago Tribune, USA Today, London Times, Scientific American, Los Angeles Times, Psychology Today, Selling Power, Sales and Marketing Magazine, Leader to Leader Magazine, The Atlantic Journal, The Denver Post, The New York Times, Harvard Business Review, and Fortune Magazine.

Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.

Dr. Cialdini’s clients include such organizations as Google, Advanta, IBM, Washington Mutual Group of Funds, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, NATO, Microsoft and Charles Schwab.