Dave McCarthy is an SVP of Tightrope Interactive and the GM of their Download Products division. Over the past 6 years Dave has led Tightrope to becoming a leader in downloadable products distribution through their creation of Download Admin, an install management product powering the largest download sites in the world. They have also created and distribute their own toolbar, worked with all of the major downloadable advertisers and traffic sources and are themselves the owners of 20 major downloadable product sites. Prior to joining Tightrope, Dave was the SVP/GM of Advertising at ALOT and was responsible for the company’s online media planning and buying, overseeing a budget of more than $9MM/quarter. In addition, Dave was responsible for MIVA’s (ALOT parent company) consumer web properties. Dave was the founder of Spill.com and was in charge of all ad sales for MIVA Direct. Prior to joining MIVA, Dave was at Sandbox.com as East Coast Sales Manager.