Online marketer since 99’. Affiliate industry experience includes work as a network, an advertiser, an agency, a publisher and a network again. Passion is to help publishers and advertisers to monetize the web’s fast growing content type – video. From 99’ through ‘01 contributed to making Commission Junction the most popular global platform for affiliate marketing. As an advertiser made GoToMyPC a top 10 most-advertised product on the Internet in 2002, then co-founded Shoperion (an ad technology company) in 2006, which was acquired by Buy.com in 2007. Co-founded RevUpNet in 2007, an agency that delivered $70M+ to clients before being acquired by Coull in 2012. Currently President of Coull US/Canada, Ben is focused on delivering incremental revenue to publishers and advertisers through contextual in-video advertising. Coull’s technology enables the integration of clickable affiliate links within video content – its network delivers that content to a large, targeted audience.