Posts By: Shawn Collins

Have you seen the Affiliate Summit agenda?

Here’s the Agenda for Affiliate Summit East 2018

Want to know what we have in store for you at Affiliate Summit East 2018 before you register? Well, the agenda is filling out nicely. Things start up at noon on Saturday, July 28 with early check-in (highly recommended to beat the lines on Sunday morning). And the agenda runs through 4:00pm on Tuesday, July

Attending Affiliate Summit? Here’s how to prepare to maximize your experience and what you get from the show from meetings to networking and parties. Whether you’re an experienced veteran of the show or a first time attendee, Affiliate Summit is a high energy event that can grow your business if you go in prepared. Long time attendee Adam Riemer would like to help you with this by sharing how we maximizes his time and gets the most out of each show. This post is split in three parts. They go in order so you don’t miss on any opportunities. 1. Choosing sessions 2. Setting up meetings 3. Events and solidifying partnerships H2 – Choosing Which Sessions to go Too Although the show is known for it’s networking, you do not want to miss the chance to learn from experienced professionals within your niche. The topics change each show but there’s always valuable information about SEO, monetization, success stories from 6 and 7 figure affiliates as well as keynotes to help inspire you. When planning your schedule, start by thinking about what you want to learn and then look at the sessions grid that can be found on the website. First look for the topics you want to hear about. Then scan through the descriptions and the titles to look for people covering the topics. Next write down the speaker’s names and do a quick search for them to make sure they can cover at a level you want or need. i.e. if you’re a mid-level SEO but need advanced tech SEO, visit the speakers’ blogs or where they contribute content too and see if they can help trouble shoot or speak at a level where you’ll learn. If it’s recruiting bloggers for your program or removing adware, click on the relevant categories on their sites and see if they provide the content that can help you. This way during the Q&A portions you can have a better chance at getting responses that will help you. Now open the calendar on your phone and add the sessions into it. Make sure to include: • Time • Room # or Name • Session Title • Speaker you’re most interested in and the question you wanted to ask • *pro tip – if you’re changing time zones, make sure to update for the time zone of the show or your calendar may not give you the reminder. The last thing to do is to try and connect with the speakers. LinkedIn and sometimes Facebook are great ways. You can also reach out through their company website, personal blogs or other places they’re active. Just make sure you are personal with it. If you’re sending a request on LinkedIn, don’t just say “I’m attending Affiliate Summit”, say something more customized and personal like “Hi, My name is XYZ and I’m looking forward to your session at Affiliate Summit called XYZ. My goal is to learn more about blue widgets and I’m looking forward to seeing you cover it. If you have some time before hand, and you’re open to sharing some info, I’d love to connect or at the show as well”. Remember, the speakers are there to build business, many are happy to share some knowledge for free and within reason, but be respectful of their time if you do not plan on hiring them. H2 – Setting Up Meetings This seems easy, right? Well maybe, until you see how many people are attending. This is where being strategic comes in. But before we go into how to pitch and prepare, make sure you gather these things and place them with the time into your phone’s calendar with a reminder. • The person’s mobile phone number and email • What the meeting is about • Where you’re supposed to meet • Any talking points that you don’t want to forget • A link to a social profile with a clear headshot image so you can recognize them First go to the attendees list on the website. You won’t find any names or contact info, but you will see which companies are going to be there. If it’s a brand or a store, chances are it is an affiliate manager or marketing manager/director. Try finding them on LinkedIn or through the affiliate email on the website. LinkedIn can be good too. If it’s an affiliate, look at their website and write to see who will be attending. If you’re looking for networks, agencies or vendors, try the general marketing email or PR email and ask who will be attending and if they can connect you. There’s always a way to reach the person who is going to the show. *Pro tip – The show has an app and a networking platform. Although not everyone is active on it, you can find lots of the people you want to connect with. Make sure you download and use both. Once the show gets closer, you’ll see a lot more activity. Now it’s time to prepare for your meetings. These ones are not like your normal and should be handled unique. Below you’ll find ways to prepare based on meeting type. • Affiliate pitches – If you’re pitching a new partner, do not talk about yourself. Talk about how your program or network will benefit them. Go to their website first and look for relevant content that matches your products and services. You can also ask your SEO team or agency to pull a traffic and keyword report. This gives you places to mention which products are a fit on their site and why. Here’s a post I did on how to pitch an affiliate so you can see how mine are organized. • Merchants – The goal here is the reverse. It is up to you to show how you add value to their store. If you’re an affiliate, show them stats on I have XY,000 visitors on these pages in this niche or about this topic. I want your product/service because it is a match and I feel it can convert. If you’re a network, bring examples of top partners and case studies that show similar companies or services and how they grow by listing their program or offers with you. Customization here is the key. If you take that extra step, they will remember you and you will get the advantage on follow ups. • Networks and Vendors – When pitching a network, unless they are very niche and selective, go in knowing what you’re willing to spend, what you’re looking for from them and any additional features. Include questions about compliance including adware, returns and not allowing your own traffic to be poached. Do not settle for generic answers and ask for specifics. This is what they do for a living. Then ask them how they can implement things like cross device tracking, video links, cross channel attribution and when the pixel fires vs. shouldn’t fire specific to your website and your shopping cart. If they can’t answer on the spot, don’t worry, they can research and give it to you after the show. The goal here is to know if they have the capabilities that meet your needs. • OPMs, Agencies and Marketing Firms – This is where you need to be diligent. If the agency or network rep acting as one says we work with 100,000 affiliates, ask for specifics on how many are in your niche, active and driving sales regularly. There may only be 2 or 3. You also want to ask how they can add value and prevent traffic interception so your program adds value. That means not allowing sites to rank for your URL + phrases like coupons in Google. At the same time, some stores want this (I still don’t know why) so have them answer the pros and cons of it. You can also talk to them about how they interact and benefit other channels like email, PR, influencer and SEO. See if they’ll follow your guidelines. For example, if its SEO, you’ll want to send a list of sites which they are not allowed to reach out too because they have backlinks to your store. By replacing the backlinks with affiliate links, your site’s SEO will get hurt. Challenge them on this as well and ask questions about ensuring CANSPAM compliance, nexus laws and other things. It’s important to make sure your agency knows their channel in and out and will have you and your affiliates’ best interest in mind, not their own. The recurring theme for meetings is to be prepared. Time is valuable here and you only have 15 to 30 minutes to make a lasting impression. Make sure you not only customize your pitches to show how the other party will benefit, but make sure you ask the right questions and get exact answers so you know you’re selecting the right partnerships and solutions. H2 – Events and Solidifying Partnerships Now that you’re schedule is filling up, it’s time to also plan some fun. There are numerous awesome events from network parties to the Affiliate Ball. See, even work can be fun. Start by reading the Affiliate Summit blog for event and party announcements and look to see which need invitations and which are public. If you need an invitation and you work with the company, write to them directly. If you work with partners who work with them and you know they’re invited, you may be able to tag-a-long, but check first since you don’t want to be turned away at the door. Sometimes there will be a list of attendees at the event, so look to see if there is someone you wanted to connect with but couldn’t get in contact with. This is the perfect opportunity to get them in a more relaxed setting, but be respectful as they may be ready to relax and not talk too much about work. Last make sure you leave time for dinner. Many attendees will forget breakfast or lunch, but you need to eat and keep your energy up. Schedule at least an hour long break before the evening events to at least grab a slice of pizza or a burger. You can also look for attendees that you want to connect with and offer to buy them a meal. It’s a great way to get one on one time or build a relationship with a small group. If you’re treating, then you get the recognition and a chance to really make a positive impact. This is how I’ve personally built some of my most important relationships. I invited a friend to dinner who was also friends with the person I wanted to meet. That person joined and we were able to build the relationship we needed. Affiliate Summit is an amazing opportunity to grow your business. The trick is to maximize your time and make a lasting impact. Most attendees are not going to take the extra step and customize why they’re a match. By doing this you’ll be in the top 5% and you may get more from the show and build long lasting relationships that help you throughout your career.

How to Prepare Your Schedule for Affiliate Summit East 2018

Attending Affiliate Summit? Here’s how to prepare to maximize your experience and what you get from the show from meetings to networking and parties. Whether you’re an experienced veteran of the show or a first-time attendee, Affiliate Summit is a high energy event that can grow your business if you go in prepared. Longtime attendee

Map Out the #ASE18 Exhibitors You Want to Meet

The maps are up for the nearly sold out exhibit hall and Meet Market for Affiliate Summit East 2018. There are hundreds of companies with a table and/or booth. Check out the maps of the Meet Market and exhibit hall for Affiliate Summit East 2018. Use the conference app to setup meetings now – if

Sandra Matz to Keynote Affiliate Summit East 2018

The Cambridge Analytica scandal has cast a spotlight on psychological targeting in recent months. We are really excited to announce Dr Sandra Matz as our final keynote at #ASE18 who will be talking on how psychological targeting can be implemented in an ethical way, and how effective is it in the context of digital marketing.

Meet Market is Sold Out for Affiliate Summit East 2018

The Meet Market for Affiliate Summit East 2018 has sold out. Affiliate Summit East 2018 is taking place July 29-31, 2018, at the New York Marriott Marquis in NYC. There are still a limited number of booths in the exhibit hall and other sponsorships available for Affiliate Summit East 2018. If you’re not familiar with

Important Deadlines for Affiliate Summit East 2018

Affiliate Summit East 2018 is just a couple months away now, and there are some deadlines to keep in mind. The conference will be here before you know it – it’s taking place July 29-31 at the New York Marriott Marquis in New York City. Don’t be that person (well, usually lots of people) who

Coming out of the bushes to make an announcement

Introducing the Speaker Faculty for Affiliate Summit East 2018

The speaker faculty for Affiliate Summit East 2018, taking place July 29-31 at the New York Marriott Marquis in New York City, has been finalized. The keynote speakers will be Dr. Sandra Matz, Assistant Professor, Columbia Business School (Sunday, July 29); Mari Smith, “Queen of Facebook”, Mari Smith International, Inc. (Monday, July 30); and Brian

Matti in Disguise

5 Reasons to Stay at the Marriott Marquis for #ASE18

One of the great things about attending Affiliate Summit, as opposed to some sort of online training, is the total immersion of a conference. A lot of the most valuable things you will learn over the course of three or more days will be from fellow attendees that you meet during breaks, meals, elevator rides,

Top Sponsorships Sold Out for Affiliate Summit East 2018

The Affiliate Summit East 2018 top sponsorships have all been booked. The following are the top sponsors… Titanium sponsor: ShareASale, Part of Awin Platinum sponsor: HasTraffic.com Gold sponsor: Voluum / Zeropark Silver sponsor: FMTC Bronze sponsor: HasOffers by TUNE Affiliate Summit East 2018 is taking place July 29-31, 2018 at the New York Marriott Marquis

Affiliate Summit East 2018 Early Bird Ends May 11

Early bird prices are ending for Affiliate Summit East 2018, taking place July 29-31 at the New York Marriott Marquis in New York City. The Early Bird registration rates are going up after May 11, 2018. Get the lowest prices now! For a description of the available pass types, see registration options for Affiliate Summit

Sara Margulis of Honeyfund Has Won a Trip to #ASE18

Last month the US Affiliate Summit team exhibited at ThinkTank hosted by their partners Awin and ShareASale. It brought together over 125 affiliates and bloggers, and 60+ merchants and advertisers for numerous networking opportunities and we held a prize draw to win a trip to New York including a free VIP pass to Affiliate Summit